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Experience Master Plan · Confidential
Avison Young Experience.
Turning buildings into destinations for experience, innovation and new revenue.
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Experience Master Plan · Confidential
Turning buildings into destinations for experience, innovation and new revenue.
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Our vision
They are places where people do business, make connections, learn, live real experiences and build community.
Where this started
Luminatech and Atlanta Home Concierge work from the Regus offices inside 1000 Parkwood Circle, a Class A property that Avison Young manages and leases.
We do not study these buildings from the outside. We walk through one every morning.
Every idea in this presentation began as something we noticed on the way in. The empty rooftop. The quiet cafeteria. The plaza nobody stops at. That is why the examples here are not generic. They are the building we know best.
The sign at the entrance lists Regus, our own address. Drag to see it in full LED.
The proposal
We would like to create, together with Avison Young, a program that transforms commercial real estate assets. Not one renovation in one building, but a model the whole portfolio can use.
What we are proposing
Every building holds assets that sit underused. They can stop being cost centers and start earning. We are not selling a cafeteria, an LED wall or a concierge desk. We are proposing one program that works across the whole building.
Who we are
We flip commercial spaces, turning ordinary environments into modern, connected and highly valued places.
The meeting room becomes a premium environment, ready to host and to impress.
Before and after
Real spaces at 1000 Parkwood, our own building, shown before and after the transformation.
Before
After
Before
After
BeforeAfterDrag to compare
A plain elevator lobby starts showing the building and its tenants. Drag the handle to see the same wall with an LED surface in place.
The cafeteria becomes a place for relationships, not only for coffee.
Our interest is not to run a cafeteria. It is to turn an underused space into an asset that raises the value of the building.
Digital experiences reach the whole building, day and night.
The same message. A printed board on an easel, or a screen the building can change every day.
Project 04
The same square footage, on the same building. One version earns nothing. The other becomes the reason people want to be there.
The Rooftop
A rooftop that is versatile, modern and refined, bringing together nature, hospitality and technology. A space used every day that becomes something else for special evenings.
An outdoor space to work, to relax and to meet people.
Events, rentals, sponsorships and brand activations.
Raises the perceived value and the pull of the building.
A better day for tenants, visitors and the people who work there.
Spaces on the roof
How it gets used
What it is built on
From an underused space to the building's new calling card.
The hardware
Indoor and outdoor LED, monument signage, custom installations and screens for hire. Every pixel has a purpose.
Atlanta Home Concierge
After the spaces are transformed, Atlanta Home Concierge runs the hospitality. A dedicated concierge for the building, serving Atlanta since 2005, now brought inside a commercial address.
A concierge desk, a personal assistant and a building ambassador on site.
Private chef, catering, wellness and lifestyle for tenants and guests.
Errands, transportation and everything a busy day needs handled.
Cleaning, upkeep and turnaround, kept to a premium standard.
Amenity management, vendor coordination and event coordination.
Vetted handymen and trades, managed end to end.
What it changes
The case for the asset, and the experience people feel every day.
For owners
For tenants
New revenue
Several streams, from one transformed building.
A scalable model
1000 Parkwood would be the proof of concept. With real results in hand, the same model can be offered to the many other buildings Avison Young manages. This is not a proposal for one building. It is a repeatable model for a whole portfolio.
The partnership
Avison Young brings the portfolio and the relationships. We bring the concept, the technology and the hospitality.
How it works
The first question an owner asks is how the economics work. Here are four routes, and we are open to all of them.
Avison Young keeps the space. We fund the transformation. The revenue is shared.
House of AHC operates the space and Avison Young receives a percentage.
Avison Young funds the transformation and we manage the space for a fee.
We form a joint venture, AY Experience, powered by House of AHC, Luminatech and Atlanta Home Concierge, responsible for transforming spaces across every building Avison Young manages.
The route we would chooseNext steps
Seven steps from approval to a portfolio wide standard.
One question
Imagine every building you manage earning more, not by raising rent, but by opening up space people already value.
Would that become a competitive advantage for the entire portfolio?
Avison Young Experience
We can start with a single Atlanta building and see what it becomes.
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